On 4th to 14th October, we joined a transnational exchange in Bitola, North Macedonia as part of the Green Up Development project. 3 young people from Austria and other countries such as Croatia, Turkey, Serbia, Lithuania and North Macedonia participated in workshops on topic Digital Marketing.
The transnational exchange focused on digital marketing, offering young participants a week-long training where they gained skills in areas like internet marketing, analytics, social media, cyberspace etc. These abilities align with the overarching goal of the Green Up Development project, as participants will be equipped to apply their new skills to their local projects, thereby supporting environmental protection efforts.
Transnational exchange Overview
This training course was designed to provide participants with the skills and knowledge needed to excel in digital marketing, focusing on platforms like Facebook, Instagram, and TikTok. Participants learned about online identity, analytics, social media marketing strategies, and how to use tools like Google Analytics, Facebook Creator Studio, and Instagram promotions. The course offered hands-on experience, including setting up business accounts, utilizing marketing tools, and staying up-to-date with the latest digital marketing trends. Participants also worked on developing key skills and preparing Europass and Youthpass documents, enabling them to confidently apply their knowledge in real-world situations. The goal was to empower them to successfully manage and run digital marketing campaigns, enhancing their professional capabilities in the field.
What Participants Gained
- Online Identity Management: Gained skills in managing and promoting personal or business online identities.
- Analytics and Reporting: Learned how to use tools like Google Analytics to track performance and measure the success of campaigns.
- Social Media Management: Acquired expertise in using Facebook Creator Studio and Instagram promotions to manage and optimise content.
- Content Creation: Gained hands-on experience in setting up business accounts and creating compelling digital content for social media.
- Trend Awareness: Stayed up-to-date with the latest digital marketing trends and applied them to campaigns.
- Campaign Management: Gained the ability to manage and run successful digital marketing campaigns.
Following the training, participants will attend a short national training in Vienna focusing on teaching them more about project management and idea development in order to be able to create their own local project using the skills they had gained. In their role as “multipliers,” each participant will receive a sufficient grant, based on their submitted proposal, to cover the logistical and administrative expenses. This method allows them to put their newly acquired knowledge and skills in Digital marketing into action, empowering young people to take the lead and make impactful contributions to their communities.
